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Scan it. Score it. Swap it. That's the whole game. 1.2.3 gives you more ways to win: • Store pages. Pick your store, see the best-scoring products there, and the better swaps for what you already buy. Keep scrolling, the list keeps going. • Partial scores. Nutrition label but no ingredient list? You still get a score. Snap a photo of the label and we finish the job. • Water. Log every glass in two taps. Hit your number before noon. • UV index. Know when to cover up before you walk out the door. • Your profile, rebuilt. Mark your allergies, and your household's, by how serious they are, so products that list them get flagged. Most people guess at what's healthy. You don't have to.
Most scanners stop at "is it safe?" Baseline goes further on every food you buy. Scan any packaged food and get a 0–100 score personalized to you: your allergies, your diet, your goals. See what's really inside, why it scores the way it does, and a better swap when something falls short. Baseline reads the whole label, not just the front. Additives explained in plain English. Sugar, sodium, fiber and protein judged against your targets, not a generic table. Processing and seed oils called out. Missing an ingredient list? Send us a photo of the label and we'll complete the score. Start free for 7 days. ◆ THREE QUESTIONS, ONE SCAN • What's really in it? Additives, concerning or restricted ingredients, and EU-banned substances, flagged clearly, with a plain-English profile for every additive. • Is it right for you? Allergies, intolerances and diet (lactose, gluten and more) checked against your profile and your family's. • Is it actually good? Nutrition scored against your own goals, plus how processed it is and what oils it uses, so a "clean" label can't hide a poor product. ◆ WHAT YOU GET • 0–100 personalized score for any packaged food • Plain-English "why" behind every score • Every additive explained: what it's for, what the evidence says, who should be careful • Nutrition personalized to your goals: protein, fiber, sugar, sodium and more • Processing level and seed-oil checks • Allergy and intolerance flags, for you and your household • EU-banned and restricted ingredient flagging • Recall notices on products you've scanned • "Better swap" alternatives when something falls short • Store pages: the best-scoring products at your store, and better swaps for what you buy there • Household profiles, one per family member • Water tracking: log every glass in two taps • UV index: know when to cover up before you head out ◆ WHY BASELINE Our scores are built on published research and regulator data, not opinions. Every result traces back to the ingredients and nutrition on the label, and every score shows its reasoning. ◆ HOW IT WORKS 1. Set up your profile: allergies, diet and goals (one per family member). 2. Scan a barcode. If the ingredient list is missing, send us a photo of the label. 3. Get a 0–100 score, the plain-English "why", and a better swap if there's a stronger option. ◆ HONEST ABOUT HOW WE WORK "Better swap" and "Buy" links may earn Baseline a commission. Swaps are ranked by the same 0–100 score every product gets, never by what pays us. ◆ MEMBERSHIP Baseline is a premium membership. Start with a 7-day free trial, then $39.99/year or $7.99/month. Baseline is an educational tool. It does not diagnose, treat, cure, or prevent any condition, and is not medical advice. Always read the product's packaging; Baseline works from the ingredients and nutrition listed for each product. Talk to a qualified professional about your health. Payment is charged to your Apple ID at confirmation of purchase. Your subscription auto-renews unless auto-renew is turned off at least 24 hours before the end of the current period. Your account is charged for renewal within 24 hours before the period ends. Manage or cancel anytime in your App Store account settings. Any unused portion of a free trial is forfeited when you purchase a subscription. Privacy Policy: https://www.askbaseline.com/pages/privacy-policy-1 Terms of Use: https://www.askbaseline.com/pages/terms-of-service-1