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• The app is now available in 18 languages • Amounts follow your device currency • Tap outside to close the keyboard • Purchase and restore now show a result message
Max CPC that still profits
Before you spend on ads, find out in 3 seconds how much you can pay per click and still make money. Ad Cost Calculator works out ad profitability from just three numbers: CTR (click-through rate), CVR (conversion rate), and profit per purchase. What it tells you • Impressions and clicks needed per purchase • Break-even CPC: spend up to here and you break even • Max allowed CPC at every profit margin from 10% to 90%, and the profit you actually keep Who it helps • Store owners running ads for the first time • Marketers who need a bid ceiling for search and shopping ads • Advertisers checking whether an agency quote makes sense Extras • Remove ads (optional): one purchase, no banners ever again • Dark mode Three numbers and you are done. Set your ad price line without wrestling a spreadsheet.
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Google Play only. Downloads from daily Top free ranks (or the store's install count); in-app revenue from Top grossing ranks, calibrated on AppTweak's US estimates, or else from downloads; ads from public ad benchmarks. Not reported figures.