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This mobile application centralizes in-store client relationship management.
This L'Oréal mobile application, custom-built for BAs, serves as a comprehensive sales assistant and CRM tool for in-store Beauty Advisors. Engineered to digitize the retail experience, it helps beauty consultants streamline their daily tasks, build lasting customer loyalty, and track sales performance in real time. Client Management & Onboarding The app simplifies customer acquisition through a structured, interactive onboarding form. Beauty Advisors can quickly capture essential client detailsand obtain legal consent via a digital signature directly on the device. Once registered, a comprehensive 360-degree client profile becomes accessible. Effortless Product & Sales Registration To accelerate checkout documentation, the app includes a camera-based SKU scanner for instant product search, backed by a robust manual search feature. Proactive Customer Follow-Up Nurturing customer relationships post-purchase is made highly effective through a dedicated follow-up module. Advisors can schedule and send tailored care messages Interactive Booking Agenda An integrated calendar allows beauty consultants to schedule and view their appointments by day, week, or month. They can easily book specialized customer services directly linked to a client's profile, such as cabin, custom makeup applications, or private beauty consultations. Analytical Performance Dashboards (Reporte BA) To drive sales motivation and business insights, the app features a visual reporting dashboard.