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Where this app stands in Italy, updated 16 Oct 2026
Top free · All apps
#99 –
Top grossing
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Top paid
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NOW. For all your entertainment needs
Welcome to NOW, your streaming platform to watch the TV series of the moment, the shows everyone is talking about, the most anticipated films and the excitement of Sky's great sport! Simply choose your NOW pass and start watching on over 60 compatible devices at home, on the go, or even offline. Streaming has never been easier! Discover everything that awaits you on NOW: Entertainment Watch international TV series with the best of HBO titles, the shows that everyone is talking about, Sky Original productions, documentaries, programs for children and teenagers and much more in streaming Cinema Watch over 1000 films in streaming, from great international cinema to Italian successes Sport All Sky sport: experience the emotions of great tennis, national and international football, Formula 1®, MotoGP™ and much more KIDS A tailor-made experience for each member of the family with content even for the little ones, all protected by Parental controls. IMPROVE YOUR EXPERIENCE Our standard experience offers ad-supported streaming, full HD definition, stereo audio, and the ability to watch on one device at a time The Premium version is an option that, added to your passes, will allow you to improve your experience on NOW by watching content on 2 devices simultaneously, all on demand without advertising interruptions and immersive Dolby Digital 5.1 audio. OTHER FEATURES TO APPRECIATE: - Creation of personalized profiles for the whole family, with tailor-made recommendations for TV series and cinema. - Intuitive search to quickly find what you want to watch. - Pause and rewind functions for live TV programs. - Download content for offline viewing. - Ability to save your favorite titles in a dedicated list, so you don't lose them.