Crown Expansion Planner

Crown Expansion Planner is a planning workspace for founders and small companies taking their business into a new country. Create an expansion project with your home and target country, an estimated launch date and measurable goals. An optional starter plan adds phases, tasks, milestones and checklists scheduled back from your launch date — everything stays editable. COMPARE MARKETS Score candidate countries from 1 to 5 on your own criteria — demand, competition, launch cost, localization, operational complexity or anything else — and give each criterion a weight. See a ranked comparison with how much of each market you have scored. RESEARCH AND STRATEGY Keep notes on the market, competitors, your target audience and local rules. Mark key insights, then choose an entry mode (export, e-commerce, distributor, local entity, franchise, joint venture or acquisition) and write down your positioning, pricing and channels. PLAN THE LAUNCH Organise tasks by phase with deadlines, and track milestones on a timeline. Overdue and upcoming work is visible on the project dashboard and in the Agenda across all projects. BUDGET AND SCENARIOS List one-time launch costs and monthly running costs. Compare conservative, base and optimistic scenarios — or your own — and see the funding need, the month revenue covers costs, the payback month and a month-by-month cumulative cash chart. RISKS AND SWOT Rate risks by likelihood and impact on a 5×5 matrix, add mitigations and owners, and fill a SWOT analysis for the target market. PEOPLE, PAPERWORK AND LOCALIZATION Track partners, suppliers and consultants and where each conversation stands. Keep a checklist of documents and localization tasks for language, pricing, payments, legal texts, marketing and support. READINESS SCORE A score from 0 to 100 shows how complete your preparation is across 11 areas and suggests the next step. It measures completeness — it does not predict success. AFTER LAUNCH Follow a 30/60/90-day plan and keep a log of results, problems and next actions. SHARE AND BACK UP Share a plain-text project report through Android's share sheet, and export or restore all projects as a text backup. PRIVATE AND FREE • Works offline. Your projects are stored only on your device. • No account, no ads, no subscriptions, no in-app purchases, no tracking. Crown Expansion Planner is a planning tool. It is not legal, tax, immigration or financial advice — confirm local requirements with qualified professionals.