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Aveda Pure Privilege℠ is now Aveda Plus Rewards℠. Download our mobile app to experience the benefits of our loyalty program, Aveda Plus Rewards℠, discover new products for hair, skin, and body, and check out exclusive offers and stories. The Aveda Plus Rewards℠ app is a convenient way to: Manage Points and Rewards Aveda Pure Privilege℠ is now Aveda Plus Rewards℠. Connect your membership and check your current point balance and reward tier. Redeem points for rewards such as free products, services, and experiences. Use your digital membership card to earn points for Aveda product purchases at participating locations. Find a Location See stores, salons, and spas near you. Get directions, view location services and hours.