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Marketing Reference Handbook
The Handbook of Marketing learn to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company. Table of Content 1. Introduction to Marketing 2. Marketing Strategies and Planning 3. The Marketing Environment 4. Consumer Marketing 5. Business-to-Business Marketing 6. Services Marketing 7. Global Marketing 8. Pricing 9. Products 10. Branding and Packaging 11. Marketing Channels 12. Integrated Marketing Communications 13. Advertising and Public Relations 14. Personal Selling and Sales Promotion 15. Social Media Marketing 16. Social Responsibility and Ethics in Marketing 17. Introduction to Nonprofit Marketing Marketing refers to any actions a company takes to attract an audience to the company's product or services through high-quality messaging. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales. Credits : Readium Project is a true open-source project, permissively licensed under the 3-part BSD license.