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Essenty app launch
Officially licensed beauty products in one place, more easily.
Essential Beauty ГХОХХХХХ (brand name: éssenty) is a Mongolian-Korean joint venture company established in 2025. ESSENTY is Mongolia’s first specialized Korean Beauty & Health (H&B) retail chain, operating in a unique format that combines beauty Concept Store and pharmacy-style services. We currently operate through 2 Concept Stores, 2 Express Stores and online channels. Our product portfolio includes 769+ SKUs from 35+ Korean brands, all of which come directly from manufacturers with official import rights — offering consumers authentic, guaranteed, and proven products. These include leading brands such as Medicube, VT Cosmetics, Arencia, Sungboon Editor, BEWANTS, Parnell, and ToneFitSun. Our valued customers are young and smart Mongolian consumers who adore K-culture and value quality and reliability.